Each year, Xponential Fitness Convention is packed with engaging content, entertainment, and spectacular productions. Even with COVID, the convention was no different. For two days, eight of the top boutique fitness brands watched, learned, worked out, shopped, and connected through a virtual platform TOAST designed specifically for Xpo. For Main Stage sessions, we built a virtual world mimicking Sin City so attendees felt the same energy & excitement that they would have in-person. Over 100 Breakout sessions were pre-recorded remotely, with live Q&A Webinars offered after each airing. Xpo 2020 also offered Workouts, Virtual Happy Hours, Brand Boutiques, and a Vendor Village with virtual associates to assist in booth browsing and shopping.