Xponential Fitness Convention
There are a lot of moving pieces when you set out to produce eight simultaneous conventions inside of one, but TOAST was up for the challenge. We created a phenomenal three-day event for franchisees of the fastest growing fitness company in the country, Xponential Fitness. TOAST was responsible for every detail including an opening night party at Wynn’s Encore Beach Club with guest performance by Coolio, welcome ceremony with Magic Johnson, brand breakouts, and a 5,000 sq. foot fitness boutique. As XPO’s theme was inspired by Club MTV of the late 80’s and early 90’s, we hosted a closing awards gala with Downtown Julie Brown and a wrap party at XS Nightclub with Salt-N-Pepa, Bell Biv DeVoe, Bobby Brown and Vanilla Ice.
Gallery
