March 5, 2020 / By admin

Sustainability in Marketing Events: The need of the hour

With the ever-present changes that are actually tangible in our environment as well as some of the world’s most famous figures leading the charge against the negative treatment of our ecosystems, it’s not shocking that the corporate world has started to take note of how their business practices impact the world. The result? Go-green tactics and methods have become commonplace in many organizations around the globe.

Trade Show Displays Can Also Demonstrate Go-Green Consciousness

This increased awareness of how corporations can have a global effect has entrepreneurs taking note in virtually every aspect of their operations. What’s one particular department where eco-conscious tactics can make a significant impact? Marketing! From printouts ordered, to the ink that is used to create any promotional masterpiece, there are more environmentally friendly tactics to employ to keep the corporate carbon footprint as small as possible.

Even marketing conventions have become eco-conscious in recent years. If your business is looking to continue reaping the benefits that trade show exhibits deliver without incurring unnecessary waste and global damage, read on. Understanding some important ways your company can stay green at marketing events can help ensure you exhibit your services and products as well as your environmental consciousness.

How to Go Green at Trade Show Displays and Exhibits?

If you’re looking to ensure that your organization remains as focused on environmental impact as possible during every event, try:

  • Decreasing marketing collateral: Previous generations of exhibitors believed that every visitor to their business trade show displays should leave with a heaping handful of brochures and pamphlets. However, most of this material promptly gets tossed, taking up room in a landfill. Rather than coming with truckloads of materials, opt instead to email information to interested visitors after the event.

  • Using recycled paper for brochures: Feel like you just can’t show up at conventions without being ready to hand out marketing material? Use recycled paper and soy-based ink on the brochures you have printed up to remain as eco-friendly as possible. Bonus tip: Remember, recycled products can also be used for premium giveaways as well. Tap into sustainable, recycled materials to create a handout emblazoned with your company logo that you’ll be proud to give away.
  • Considering your booth or stand: Promotional handouts aren’t the only items that can be recycled yet still make a major convention impact. If you’re purchasing new trade show displays, or even updating your existing exhibit, partner with a go-green vendor with the capabilities of repurposing existing stands and materials.
  • Checking out your venue: Before the event itself, always contact your exhibiting venue to ensure that they also make the environment a steady focus. Inquire about recycling bins used throughout the event as well as what becomes of the food and other perishable items displayed during the convention. It’s the best way to be certain that your business is doing its part and to ensure that you’ve signed on for an event that is as globally aware as your organization.

Looking to go green at your next convention? Consider these tips to ensure your business is as eco-focused as possible.

Marketing Events

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