IMG 2024

Illuminarium Flagship Venue Opens in Sin City

Illuminarium Experiences has brought 30,000 square feet of entertainment to Sin City. Through a combination of projection with 4K technology, 360° audio, and in-floor vibrations and scent systems, Illuminarium transports guests into multi-sensory worlds. “It’s a place that can take you any place – a place that can take you to your dreams,” founder and CEO Alan Greenberg noted. For the AREA15 Grand Opening, three experiences were featured: SPACE: A Journey To The Moon & Beyond, WILD: A Safari Experience, and O’KEEFFE: One Hundred Flowers. Toast produced live activations to highlight each of the immersive worlds. 

WILD featured a safari inspired build out and body painted contortionists that transformed into African animals, while SPACE offered a life-size space shuttle and astronaut ball-walker. For O’KEEFFE, artists used attendees as canvases to create live floral art, and guests watched ballerinas perform to a harpist surrounded by towering floral installations. Atmospheric models interacted with guests as they moved through each activation and enjoyed thematic cocktails and paired bites from Lumin Café & Kitchen by Elizabeth Blau and Chef Kim Canteenwalla.

Additionally, Illuminarium showcased its never-before-seen 21+ After Dark experience. This nightlife escape offers a full bar and transports guests to a vast array of settings – from the night markets of Tokyo to a reef under the sea. 

You can see more from the Grand Opening here

We loved partnering with Legends House to celebrate Illuminarium’s introduction to Sin City. 

Illuminarium Las Vegas is now open daily at 11 a.m. with the last entry at 7 p.m. for daytime admission. Evening programming begins nightly at 8 p.m. for adults 21+. For more information and to purchase tickets, visit illuminarium.com/lasvegas.

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